Tao Private Wealth
The idea for TAO Private Wealth came to life in when a young investor and wealth management advisor was losing sleep over his firm’s treatment of its smaller clients. TAO was founded on a principle of equality—they treat every client as if they were their largest client. We wanted their brand to reflect the absolute highest in quality and virtue.
TAO has become a highly respected advisor and planner in the high and ultra-high net worth segment of financial management. We look forward to building on this brand for years to come.


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“Ko-kee” is the sound made by a small frog native to Puerto Rico. The distinctive mark can be found in drawings on cave-walls, rocks and trees all over the island.






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Typography

Colors
Tiffany
Stratos
Silver