BOK 100 Ways Campaign
The “100 Ways” concept was developed to help Bank of Oklahoma target a younger audience with messages promoting its role as not just a bank, but a “financial services company.”
The campaign had a long rollout with fluid messaging highlighting various ways Bank of Oklahoma can assist its customers.
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“Ko-kee” is the sound made by a small frog native to Puerto Rico. The distinctive mark can be found in drawings on cave-walls, rocks and trees all over the island.
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