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Harrel Vision

A clearer vision for a trusted Tulsa practice.

Harrel Vision built its reputation by combining comprehensive vision care with a personal, family-focused approach. The practice needed a brand and website that reflected both its clinical expertise and the warmth patients experienced in person.

Our goal was to create an identity that felt modern and professional without losing the familiarity and trust at the center of the practice.

Clinical care with a human touch.

We developed a clear, approachable brand that balanced medical credibility with a welcoming personality. The visual system gave Harrel Vision a more cohesive presence while remaining accessible to patients of all ages.

The identity was designed to work across every point of contact, creating a consistent experience from a patient’s first interaction through their visit to the practice.

Services
Landscape Research
Brand Strategy
Brand Identity
Content Strategy
SEO & AEO
Website Design
Website Development
Environmental Design
Source Portfolio
The Good Creative

Making eye care easier to navigate.

We carried the brand into a website that organized Harrel Vision’s doctors, locations, services, and patient resources into one straightforward experience.

Clear navigation and direct appointment pathways helped patients quickly find the information they needed, whether they were scheduling a routine eye exam, exploring treatment options, or looking for a provider.

The result was a polished brand and digital presence that made Harrel Eyecare feel as professional, personal, and dependable online as it did in the exam room.

Black
Primary brand
Dark Gray
Alternate background
Purple
Brand accent
Purple
Accent background
Highlighter Green
Secondary brand
Cream
Tertiary brand
PRIMARY TYPEFACE

Let’s solve something together.